100% Pure

100% Pure is a California-based clean beauty brand committed to creating natural, organic skincare and makeup without toxic chemicals. The brand sources pigments and actives directly from fruits, vegetables, and botanical extracts. It represents cruelty-free, eco-conscious beauty rooted in transparency and ingredient integrity.

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Lip gloss with applicator and '100% Pure' branding on a white background
Lip gloss with applicator and '100% Pure' branding on a white background

100% Pure Fruit Pigmented Lip Gloss

Regular price $32.99
Sale price $32.99 Regular price
Unit price
Ultra shiny lip gloss made with restorative Vitamin E and real fruit pigments.  Softens and...
Makeup palette with shades of pink and brown packaging on a white background
Makeup palette with shades of pink and brown packaging on a white background
On Sale
Sold Out

100% Pure Fruit Pigmented Pretty Naked Palette

Regular price $30.00
Sale price $30.00 Regular price $70.99
Unit price
Fruit pigmented® makeup palette celebrates neutral tones and soft shimmer to enhance and beautify your...
Makeup palette with rose gold packaging on a white background
Makeup palette with rose gold packaging on a white background
On Sale

100% Pure Fruit Pigmented Rose Gold Palette

Regular price $30.00
Sale price $30.00 Regular price $70.99
Unit price
This rose gold makeup palette is a treasure trove of warm metallics and stunning shimmer....
Mascara with open cap on a white background
Mascara with open cap on a white background
On Sale

100% Pure Maracuja Mascara

Regular price $15.00
Sale price $15.00 Regular price $38.50
Unit price
100% Pure Maracuja Mascara is a luscious, lash volumizing mascara that won’t clump or flake....
Bottle of 100% Pure Rose Micellar Cleansing Water on a white background
Bottle of 100% Pure Rose Micellar Cleansing Water on a white background

100% Pure Rose Micellar Cleansing Water

Regular price $49.99
Sale price $49.99 Regular price
Unit price
Hydrating Rose Micellar Cleansing Water gently rinses away makeup, sunblock, excess oil, environmental toxins and...
Tube of Acai Pulp Facial Scrub by 100% Pure on a white background
Tube of Acai Pulp Facial Scrub by 100% Pure on a white background

100% Pure Acai Pulp Facial Scrub

Regular price $56.00
Sale price $56.00 Regular price
Unit price
Super fruit infused all natural facial scrub smoothes away bumps, flakes, and dead skin while...
100% Pure Vanilla Bean Whipped Body Butter with butterfly design on a white background
100% Pure Vanilla Bean Whipped Body Butter with butterfly design on a white background
On Sale

100% Pure Whipped Body Butter

Regular price $15.00
Sale price $15.00 Regular price $45.00
Unit price
Thick, whipped body butter that deeply moisturizes and softens dry skin using ultra-rich cocoa, shea,...
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